As the construction industry enters a period of significant transformation driven by ESG requirements, Net Zero commitments, and sustainable development goals, building materials are no longer evaluated solely based on quality or cost. Today, they have become a strategic factor influencing operational efficiency, building lifespan, and the long-term competitiveness of businesses.
Ms. Duong Yen, Southern Sales Director of Phuong Nam Panel, sharing insights during the seminar.
As part of the seminar series held in celebration of the 35th Anniversary of the Ho Chi Minh City Construction and Building Materials Association (SACA), Ms. Duong Yen, Southern Sales Director of Phuong Nam Panel (PNP), shared practical perspectives on the construction ecosystem, brand development, and the growing role of green building materials under ESG standards.
During the seminar titled “Connecting the Construction Ecosystem – Solutions for Brand Development and Business Growth,” Ms. Yen emphasized that the market is evolving rapidly. Businesses today no longer compete solely through product performance or pricing but through their ability to create long-term value and provide comprehensive support throughout project implementation.
According to Ms. Yen, customers in the construction sector increasingly prioritize partners that can respond quickly, provide timely technical support, and collaborate effectively across every stage of a project. This shift is driving manufacturers to move beyond a product-focused approach and embrace a solution-oriented mindset.
“A quality product is only the starting point. Service excellence and the ability to accompany customers throughout their journey are what create sustainable competitive advantages.”
— Ms. Duong Yen, Southern Sales Director of Phuong Nam Panel
Continuing the event series, PNP representatives also presented at the seminar “Science, Technology and Sustainable Development” with the topic:
“Developing Panel Solutions in Alignment with ESG Standards and Sustainable Construction Development.”
The presentation focused on the construction industry's green transition in response to Vietnam's Net Zero 2050 commitments and the increasingly stringent ESG requirements emerging across global supply chains.
Within this context, panel solutions are becoming a core building material thanks to their ability to deliver thermal insulation, acoustic performance, energy efficiency, and enhanced operational effectiveness for modern buildings and industrial facilities.
Through its participation in the SACA35 seminar series, Phuong Nam Panel reaffirmed its commitment to developing green building material solutions while supporting the broader construction community in its journey toward ESG compliance, sustainable growth, and long-term value creation.
